Ola Reduces Rare-Earth Magnets Reliance

Ola Reduces Rare-Earth Magnet Reliance

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Ola Electric, India’s largest electric two-wheeler manufacturer, announced today it has received government certification for its indigenously developed, rare-earth-magnet-free ferrite motor.

The breakthrough eliminates the company’s reliance on imported rare-earth magnets, directly addressing volatility in cost and global supply chains.

The certification, granted by the Global Automotive Research Centre (GARC), follows rigorous testing under AIS 041 standards, which confirmed that the new motor delivers performance—including net power for 7 kW and 11 kW variants—on par with conventional rare-earth permanent magnet motors.

In its press release, Ola Electric stated, “The ferrite motor delivers efficiency, performance, and durability comparable to rare-earth motors, while dramatically lowering costs and de-risking supply chain fluctuations.”

The move is strategically vital, as the EV sector globally remains heavily dependent on rare-earth elements, which are often subject to geopolitical and price risks.

Commenting on the milestone, Ola Electric Founder Bhavish Aggarwal said, “By removing rare-earth dependence, we’re strengthening India’s long-term technology independence and ensuring our EV future is designed, developed, and manufactured in India.”

Ola Electric plans to integrate the certified ferrite motor across its product portfolio, enhancing affordability and sustainability for Indian consumers.

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ESGNEWS Team

ESGNews.Earth is a platform dedicated to covering the latest developments in sustainability, ESG trends, green finance, EV, technology and corporate responsibility. With a focus on data-driven insights and solution-oriented journalism, ESGNews.Earth provides in-depth analysis of global sustainability efforts. It highlights innovative policies, emerging technologies, and influential leaders driving positive change. Committed to fostering awareness and action, the platform aims to inform businesses, investors, and policymakers.

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