This Earth Day, we confront a hard truth: sustainability is no longer a noble ideal—it’s our only lifeline to protect the planet.
The planet’s distress signals are flashing red—relentless heatwaves, vanishing biodiversity, and a consumption crisis devouring resources faster than the Earth can renew them.
The numbers don’t lie:
- 3x global material use since 1970
- 2.1 billion tons of annual waste—enough to bury entire cities
- On track for 3.5 billion tons by 2050 if we don’t break this cycle
But here’s the power we hold: Every sustainable choice—from rejecting single-use plastics to demanding circular economies—will enable us to rewrite this trajectory.
Protecting the planet isn’t about saving for a distant future. It’s about protecting the breath in our lungs today, the water we drink tomorrow, and the only home we’ll ever have.
Students drive green efforts this World Earth Day:
In honor of this year’s “Earth Day,” we at WriteCanvas and all of our other divisions (ESGnews.earth, WriteCanvas Events, and ESG Axis) are reaffirming our commitment to keep working to raise community awareness of the positive aspects of climate change and to empower everyone to make the small changes in their lives that will have a big impact on protecting Mother Nature.
Sonal Desai, Managing Editor of ESGnews.earth, will participate in a webinar hosted by the World Malayalee Council, Indian Rare Earth, Chawara, and Green Energy Forum Thiruvananthapuram at 7 pm as part of our ongoing efforts. It’s interesting to note that this webinar is primarily intended for students, and it features an excellent line-up of speakers from different walks of life.
The theme for the discussion is Treble Up with Renewables and Be Carbon Neutral Fast. The program will feature eminent speakers such as Prof. VK Damodaran, President of the Green Energy Forum; Dr. PM Nair, President of the World Malayalee Council India Chapter; NS Ajit, Chief General Manager of Indian Rare Earths, Chawara; Er. Sarto Rajendran, Managing Trustee of the Guardian Foundation Chennai; Dr. Jayaraman, MD, Equinotc, Kochi; Dr. TR Vinod, Program Director of Climate Change Studies, CED Thiruvananthapuram; Prof. PO Jebba, Vice Chair of GEF; and Dr. Ratna Kumaran, General Secretary of GEF, along with Ms. Desai.
Industry voices:
“The students are more conscious of the environment. They are aware of the hazards of climate change and the impact of climate incidents on the planet and on our everyday lives. It is little wonder, therefore, that these budding climate warriors are driving the changes in their own homes and immediate surroundings. Also, as future entrepreneurs, it will be interesting to observe a new breed of eco-conscious businesses sustainably driving India’s growth story. In an era where influencers are sweeping the youth, Greenfluencers are a welcome move:” Sonal Desai, Managing Editor, ESGnews.earth
“At Ennoventure, we believe true power lies in the choices we make as businesses, as individuals, and as global citizens. Our Invisible Signatures, powered by AI and cryptography, eliminate the need for physical markers and special inks, proving that innovation and environmental consciousness can coexist. But while these milestones matter, the scale of the environmental challenge reminds us that there’s much more to be done. The need for decisive action has never been more urgent. It is clear that innovation alone isn’t enough; what matters is how consciously we apply it to reshape industries and influence everyday choices. Earth’s future depends on collaboration across borders, sectors, and mindsets, and as businesses, the responsibility begins with us. Let’s champion solutions that not only meet today’s needs but also safeguard tomorrow’s world.” Padmakumar Nair, Chief Executive Officer, Ennoventure, Inc.-
“This is the era of eco-conscious consumers, and Earth Day is a powerful reminder that the way we do business needs to change. People today care deeply about the planet—they research, they question, and they walk away from brands that don’t align with their values. Sustainability is no longer a differentiator. It’s becoming a baseline expectation. Forget about greenwashing. People see through the fluff. What consumers want is honesty, transparency, and real action. Nothing less will do. And that’s where we come in. As marketers, we’re not just storytellers—we’re accountability partners. It’s our job to ensure that brands walk the talk. We have both the power and the responsibility to steer them toward meaningful choices, not just in messaging but in the materials they use, the practices they follow, and the partnerships they build. We need to spotlight what’s real, guide consumers toward better choices, and amplify the voices of brands genuinely working toward a better future:” Vishal Rajani, Founder & CEO, Synergos
The crossroads is here. Which path will you choose? 🌱 #GenerationRestoration
